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Indiatimes launches Active Deals in 25 Indian cities on WAP, adds new languages on IVR

Active Deals, the mobile deals and discount service from Indiatimes 58888, the mobile arm of Times Internet (Indiatimes.com) has introduced the service on WAP in 25 cities across India. Launched in February 2009, the service was available across 12 cities as of now. The company has also added new language options to the Interactive Voice Response (IVR) menu of the service where users can access in four new languages like Tamil, Telugu, Bangla and Kannada.

Active Deals, the mobile deals and discount service from Indiatimes 58888, the mobile arm of Times Internet (Indiatimes.com) has introduced the service on WAP in 25 cities across India. Launched in February 2009, the service was available across 12 cities as of now. The company has also added new language options to the Interactive Voice Response (IVR) menu of the service where users can access in four new languages like Tamil, Telugu, Bangla and Kannada. Besides, a completely new category on books has also been added, offering the best books deals across cities.

“Due to stiff competition in consumer product market, it is very difficult to differentiate products from others. There are myriad of options these days and consumers have lots of alternatives to choose from. The consumers are forever looking for deals and discounts for shopping or eating like food, apparels, travel, ticketing, electronics etc. This scenario has made things difficult for the producers and they are always looking for ways to come up with a plan that helps them to differentiate their products from those of others and carve a niche for themselves in this competitive market,” the company has said in a statement.

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