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Indiatimes 58888 acquires exclusive mobile and internet rights for Sarthak Music

Indiatimes 58888, the mobile division of Times Internet has acquired exclusive mobile and internet rights for Sarthak Music, Orissa’s largest regional music label. As per the deal, Indiatimes 58888 holds the rights of distributing mobile content services including CRBT, WAP SMS, STK, IVR, mobile radio on 2G and 3G services. Besides all rights for content embedding, internet streaming and downloads will also be with Indiatimes 58888. Sarthak Music has a catalogue size of over 10,000 film and devotional tracks.

Indiatimes 58888, the mobile division of Times Internet has acquired exclusive mobile and internet rights for Sarthak Music, Orissa’s largest regional music label. As per the deal, Indiatimes 58888 holds the rights of distributing mobile content services including CRBT, WAP SMS, STK, IVR, mobile radio on 2G and 3G services. Besides all rights for content embedding, internet streaming and downloads will also be with Indiatimes 58888. Sarthak Music has a catalogue size of over 10,000 film and devotional tracks.

Commenting on this, Rishi Khiani, CEO, Times Internet said, “Regional Music is our focus area and acquiring Sarthak Music rights is a perfect way to strengthen our digital catalogue. This also brings us closer to operators in the region to develop innovative music products and services.”

“Having an extensive network services, Indiatimes 58888 is the largest aggregator in India for music and entertainment content. It is, therefore, a strong natural choice for our distribution partnership. We believe that with the media strength, Times will bring great value to the mobile subscribers,” Sitaram Agarwalla, MD, Sarthak Music has stated.

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