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IndiaParenting launches issue based social network YippeeClubs

Indian parenting website IndiaParenting.com has launched an interest
and issue based social network called YippeeClubs. According to the company,
YippeeClubs, apart from standard social networking features such as sharing of
photos, videos and making friends, will also allows users to join ‘clubs’ which
are groups based on a particular interest or issue. YippeeClubs.com offers more

Indian parenting website IndiaParenting.com has launched an interest
and issue based social network called YippeeClubs. According to the company,
YippeeClubs, apart from standard social networking features such as sharing of
photos, videos and making friends, will also allows users to join ‘clubs’ which
are groups based on a particular interest or issue. YippeeClubs.com offers more
than 600 clubs spanning 5 main categories: Lifestyles, Love &
Relationships, Parenting, Health and Interests/Sports and Hobbies.

IndiaParenting.com has been around since 1999 and the site claims
to offer around 200,000 pages of original and where required medically vetted
content on a variety of parenting and child-care topics right from
preconception to pre-teens.

“The use of social media is rapidly increasing. While there
are existing platforms that offer people a place to interact socially, there is
an absence of a platform that enables people to connect with people who share
similar interests or issues,” said Nirali Sanghi, Founder & Promoter of
YippeeClubs.

Sue Ann Vaz, Product Head and official media
spokesperson, YippeeClubs, stated, “There was a significant amount of research
and analysis that went into building YippeeClubs. We focused on definitively
identifying gaps in what people are looking to do online – and then plugging
them. Users want to converse with people just like them, not only with people
they know. The connection goes to the next level when one sky diver talks to
another, when one cancer patient talks to another. We built YippeeClubs to give
people that level of connection.”

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