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Indians visiting travel sites in April 2011 jumped by 32 per cent from last year: ComScore

According to ComScore’s study of the online travel industry
in India based on data from its comScore Media Metrix service, 18.5 million Indians
turned to the web for their travel needs in April 2011, recording a 32 per cent
increase from 14 million recorded in April 2010. Indian
Railways ranked as the most-visited travel site with 8.4 million visitors recording
a 46 per cent growth from 7.7 million visitors a year ago.

According to ComScore’s study of the online travel industry
in India based on data from its comScore Media Metrix service, 18.5 million Indians
turned to the web for their travel needs in April 2011, recording a 32 per cent
increase from 14 million recorded in April 2010. Indian
Railways ranked as the most-visited travel site with 8.4 million visitors recording
a 46 per cent growth from 7.7 million visitors a year ago.

Online Travel Agent sites secured the remainder of the four
top spots in the category with MakeMyTrip reaching nearly 3.9 million visitors
(up 63 percent) followed by Yatra Online with 3.5 million visitors (up 82
percent) and ClearTrip.com with more than 2.1 million visitors (up 80 percent).

“The online travel category continues to show
strong growth in India. The convenience of booking trips and locating travel
information online continues to appeal to many users, especially among India’s
young Internet population. As the online travel industry matures it will be
important for brands to provide increasing functionality, ease of use and
security to its users to effectively compete in this growing market,” Kedar
Gavane, Director, India, ComScore has said.

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