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Indian PM is unsuccessful in connecting with his foreign peers on Twitter: Study

According to a study named “Twiplomacy” released
by Burson-Marsteller, a leading global public relations and communications firm,
the Prime Minister of India Dr Manmohan Singh is the latest of the G20 leaders
to embrace Twitter in late January 2012. Dr Manmohan Singh has tried, so far
unsuccessfully, to connect with his peers in Moscow, London and Washington on
Twitter.

According to a study named “Twiplomacy” released
by Burson-Marsteller, a leading global public relations and communications firm,
the Prime Minister of India Dr Manmohan Singh is the latest of the G20 leaders
to embrace Twitter in late January 2012. Dr Manmohan Singh has tried, so far
unsuccessfully, to connect with his peers in Moscow, London and Washington on
Twitter.

The Twitter account run by the office of
the Indian Prime Minister is quite active with an average of 3.9 tweets a day.
Considering the short time the account has been active, it has gathered an
impressive number of followers (120,500+). However, according to the study, engagement
on the account is extremely limited. The most popular tweet sent by the Prime
Minister are the congratulations sent to cricketer Sachin Tendulkar, one of the
greatest batsmen of all time, for becoming the first player to score a double
century in a one day international match.

“Twiplomacy” is the first research of its
kind, aimed at identifying to what extent world leaders use Twitter.
Burson-Marsteller analyzed 264 government accounts in 125 countries.

The study further shows that almost
two-thirds of world leaders have a Twitter account. However, whilst the social
network offers direct interaction between users, almost half of world leader
accounts don’t follow any of their peers.

The findings indicate that over a quarter
(76) of all world leaders and governments are following Barack Obama. However
@BarackObama mutually follows only Norway’s Jens Stoltenberg and Russia’s
Dmitry Medvedev but hasn’t established mutual Twitter relations with other
world leaders. European Union President Herman van Rompuy (@euHvR) is the best
connected world leader, mutually following 11 other peers. Australian Prime
Minister @JuliaGillard is the second best connected leader.

Meanwhile, at least 184 countries,
including India, are officially not present on Twitter. Only nine governments
out of 193 UN member states own their country name Twitter handle.

The study further points out that there
is a Twitter handle @India, but that is owned by an Indian person living in
Guangzhou, China and the account owner shares pictures from his daily life and
has made it clear that his Twitter handle is not for sale.

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