Top News

Indian online travel industry is presently worth Rs 50,000 crore: Nalin Shinghal, IRCTC

According to IRCTC Director Nalin Shinghal, the online
travel industry in India is presently pegged at Rs 50,000 crore. Singhal was
speaking at the Travel and Tourism Summit organized by the Internet and Mobile
Association of India (IAMAI) in New Delhi on June 30, 2011. According to Neeraj
Dotel, MD, Compuware India, a one second delay in loading a webpage of a travel
site would result in a business loss of approximately Rs 2.5 crore annually.

According to IRCTC Director Nalin Shinghal, the online
travel industry in India is presently pegged at Rs 50,000 crore. Singhal was
speaking at the Travel and Tourism Summit organized by the Internet and Mobile
Association of India (IAMAI) in New Delhi on June 30, 2011. According to Neeraj
Dotel, MD, Compuware India, a one second delay in loading a webpage of a travel
site would result in a business loss of approximately Rs 2.5 crore annually.

Amitabh Pandey, President e-Business, Thomas Cook India was
of the opinion that tickets don’t male much money for anybody and the real
business would generate when we reach beyond tickets to profit making stuffs
like hotels and holidays. According to Urrshila Kerkar, Chief Executive Officer,
Cox & Kings India, it is hard to sell holidays online because it is selling
a dream.

Speaking on hotels’ marketing spends online, Devdutta
Banerjee, Regional Director, Revenue Management, India, Bangladesh and Nepal, Starwood
Hotels & Resorts said that Starwood spends more than 50 per cent of its
marketing spends online in India and globally it is around 65 per cent.

Recognizing the role of technology in taking the travel and
tourism industry to the next level, Himanshu Singh, CEO, Travelocity said,
“India has the opportunity to create next generation models that will boost the
online travel industry. We need to come up with hybrid business models to boost
the online travel industry. Singh added that more value creation was needed for
a sustained growth of the online travel industry. He also said that a framework
is required for the digital commerce industry to exploit its potential.

Describing the online medium as immediate and dynamic,
Hanelli Slabber, Country Head- South African Tourism said, “Knowing about the
medium is the key to use it effectively. Travel industry and tourism is one
area which can judiciously use the digital medium to reach out to the right
people at the right time”

Presenting a case study on effectively using the digital
medium for promoting tourism, Nicholas Foo, Country Head-Singapore Tourism
Board said, “Personalization is the key to build an effective and innovative
online campaign. For example, the India page of the Singapore Tourism Board got
about 2000 hits per day demonstrating that an India specific webpage was
accepted and adopted better.”

Panelists agreed that a concerted effort to
educate the masses about the online travel industry is needed. “A synchronized
effort to inform the masses about the various features and facilities of online
travel industry will drive its adoption,” said Devdutta Banerjee of Starwood
Hotels. Amitabh Pandey of Thomas Cook India added that the process of education
about the medium is a continuous process and this process will further get a
boost when more and more people experiment with the medium and get more
confident.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close