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Indian netizens conduct 55 searches a month: Study

An average internet user in India conducts about 55 searches a month, according to a study by internet research firm comScore. The study, which excludes searches from public computers such as internet cafes and access from mobile phones or PDAs, states that more than 21 million Indian internet users conducted 1.2 billion total searches in April 2008.

An average internet user in India conducts about 55 searches a month, according to a study by internet research firm comScore. The study, which excludes searches from public computers such as internet cafes and access from mobile phones or PDAs, states that more than 21 million Indian internet users conducted 1.2 billion total searches in April 2008.

The findings are based on a survey conducted by comScore which tried to find the top search properties in the Asia-Pacific region. According to the survey, Google leads the region with 39.1 per cent of all searches in April 2008, followed by Yahoo with 24 per cent. China-based Baidu ranked third with 16.7 per cent.

The other top search sites in the region are Korea’s NHN (Naver.com), China-based Alibaba.com, US-based Microsoft (MSN) and Lycos, Chinese internet property Tencent, US-based Friendster and Chinese search engine site Sohu.com.

“Because Google and Yahoo have a strong presence in many Asia-Pacific countries, they account for the majority of searches conducted in the overall region,” Jack Flanagan, executive vice president, comScore, has said.

“However, there are several strong, local country search engines that also play a significant role in the region. Most notably, the dominant search engine in China, Baidu.com, accounts for one out of every six searches in Asia-Pacific notwithstanding the fact that its users are primarily from China,” Jack Flanagan has added.

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