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Indian mobile advertising market grew by 217% in 2010: BuzzCity

According to a study by Singapore-based mobile media company BuzzCity, the Indian mobile advertising market witnessed an annual growth of 217 per cent in 2010, as compared to 93 per cent growth in global mobile advertising traffic. BuzzCity’s Global Mobile Advertising Index for Q4 2010 also reveals that more than four billion ads were delivered to Indian audiences during the fourth quarter ended December 31, 2010.

According to a study by Singapore-based mobile media company BuzzCity, the Indian mobile advertising market witnessed an annual growth of 217 per cent in 2010, as compared to 93 per cent growth in global mobile advertising traffic. BuzzCity’s Global Mobile Advertising Index for Q4 2010 also reveals that more than four billion ads were delivered to Indian audiences during the fourth quarter ended December 31, 2010.

BuzzCity’s Q4 Ad Index further states that India, Indonesia, United States, South Africa and Kenya were the top five mobile advertising countries during the October-December 2010 quarter. According to BuzzCity, an increasing number of campaigns came from the travel and hospitality sectors, consumer and financial products. The banking industry in particular focused their mobile advertising on branding and acquisition campaigns targeted at a younger consumer group.

K F Lai, CEO, BuzzCity, has said, “2010 has proved to be a really dynamic year for mobile advertising especially in India which has acquired its top position in Q4 2010 with phenomenal annual growth of 217 per cent. 2011 has started well and we believe that the driving factors for the growth of mobile advertising will be the continuing price wars amongst mobile operators and the increasing use of cheaper and better phones.”

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