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Indian kids interact mostly on internet: Cartoon Network Study

According to Cartoon Network’s ‘New Generations 2011’ study, kids in India are more likely to interact with computers and online than their parents. Around 22 per cent of kids in India access the internet daily and 67 per cent of kids play online games followed by 51 per cent of kids listening to or downloading music. The study surveyed a total of 3,759 kids from 7 to 14 years of age and 1,121 parents of 4 to 6 years old kids in SEC A, B and C across 19 centres including, New Delhi, Mumbai, Bangalore, Chennai, Kolkata, Nasik, Ahmedabad and Lucknow.

According to Cartoon Network’s ‘New Generations 2011’ study, kids in India are more likely to interact with computers and online than their parents. Around 22 per cent of kids in India access the internet daily and 67 per cent of kids play online games followed by 51 per cent of kids listening to or downloading music. The study surveyed a total of 3,759 kids from 7 to 14 years of age and 1,121 parents of 4 to 6 years old kids in SEC A, B and C across 19 centres including, New Delhi, Mumbai, Bangalore, Chennai, Kolkata, Nasik, Ahmedabad and Lucknow.

The study also said that 45 per cent of kids go online to search for information, 26 per cent for emailing, 23 per cent for homework and 19 per cent for social networking. Girls are just as active gamers as boys with 68 per cent playing games online compared to 66 per cent of boys. Mobile emerged as the most commonly used platform for gaming by kids at 50 per cent, followed by gaming consoles at 35 per cent.

In the social network space, Facebook has emerged as the number one social network website with 93 per cent kids visiting that followed by Orkut with 50 per cent. Indian kids are more connected than ever as 79 per cent of respondents are mobile phone users and 92 per cent of kids have mobile phones in their homes, compared to just 17 per cent a decade ago.

The number of kids with computers at home has increased from six per cent in 2001 to 22 per cent in 2011, the study said. Only two per cent of homes surveyed had DVD Players in 2001 which has leapfrogged to 61 per cent today.

Presenting the study, Monica Tata, deputy general manager and vice president, Entertainment Networks, South Asia, Turner International India, said, “We are extremely proud of this landmark achievement as it has been an enriching journey closely observing Indian kids evolve over the last 10 years. As the largest study of its kind, we are pleased to not only be part of kids’ lifestyles but also contribute to society valuable insights on this dynamic consumer segment, which is tomorrow’s decision maker.”

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