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Indian internet users use the internet for 3.5 hours a week: Study

Indian internet users use the internet for 3.5 hours a week, clocking an average of 26 minutes a day, according to a study by IMRB International and Internet and Mobile Association of India (IAMAI). The study shows that women spend lesser time (25 minutes) online as compared to men during weekdays and the time spent online on weekends is lower for both men (22 minutes) and women (23 minutes).

Indian internet users use the internet for 3.5 hours a week, clocking an average of 26 minutes a day, according to a study by IMRB International and Internet and Mobile Association of India (IAMAI). The study shows that women spend lesser time (25 minutes) online as compared to men during weekdays and the time spent online on weekends is lower for both men (22 minutes) and women (23 minutes).

It was also found that activity on social networking sites increases gradually during the week reaching a peak on Fridays, increasing by over 12 per cent. The study also highlighted that while bank sites are accessed by more people during weekdays, those who accessed bank sites on the weekends spent a much longer time on these sites.

These are the initial results of the new Internet Audience Measurement (IAM) system soon to be launched by IMRB International in association with IAMAI. According to IMRB International, the initiative goes beyond technical jargons, and measures internet use in a currency that is commonly understood and accepted in India.

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