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IndiaMART says clocked a whopping 60% traction on mobile

  • IndiaMART, an online
    marketplace connecting buyers and suppliers, has said 60 percent of its business
    is supported by visitors’ traffic through its mobile app and mobile website.
  •  
  • In line with its
    mobile-first strategy, IndiaMART launched the mobile app in March, 2013 and
    since then, has registered 25 lakh downloads till date, the company claimed in

    • IndiaMART, an online
      marketplace connecting buyers and suppliers, has said 60 percent of its business
      is supported by visitors’ traffic through its mobile app and mobile website.
    •  
    • In line with its
      mobile-first strategy, IndiaMART launched the mobile app in March, 2013 and
      since then, has registered 25 lakh downloads till date, the company claimed in
      a release.
    •  
    • Apart from the top 8
      cities, IndiaMART mobile app has witnessed significant traffic from cities like
      Jaipur, Lucknow, Chandigarh,
      Indore and Surat,
      the release said.
    •  
    • Tier-2 and Tier-3
      cities, along with other parts of rural India, have been witnessing
      phenomenal growth in smartphone usage, helped in a major part by improvement in
      Internet penetration and affordability, IndiaMART said.
    •  
    • “The user base
      on IndiaMART’s marketplace comprises of over two crore buyers. B2B buying is
      following the B2C buying trend, where mobile is becoming the dominant medium
      for accessing internet. As per the recent IAMAI report, YoY (year-on-year)
      growth in mobile Internet users has been 65 percent in urban areas, and 99
      percent in rural areas. Interestingly, now 90 percent of users who access Internet
      through mobile consider it as the primary device for accessing Internet,”
      said Dinesh Agarwal, Director, IndiaMART.
    •  
    • “While the
      mobile internet brings a lot of opportunities to the SMB community, we will be
      present wherever our customers are, both online as well as on the app. The
      average time spent on the app is measured to be seven to eight minutes per user
      every-day. Android followed by iOS and Windows have seen maximum number of
      mobile app usage,” he added.

     

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