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IndiaMart launches online sourcing guide for buyers and suppliers

IndiaMart.com has launched Sourcing.IndiaMart.com, an online sourcing guide that will offer product-related content for prospective buyers and suppliers. According to the company, the online sourcing guide currently covers apparel and engineering verticals with plans to add six more categories such as agro, auto, building materials, electrical, handicraft and pharma later.

IndiaMart.com has launched Sourcing.IndiaMart.com, an online sourcing guide that will offer product-related content for prospective buyers and suppliers. According to the company, the online sourcing guide currently covers apparel and engineering verticals with plans to add six more categories such as agro, auto, building materials, electrical, handicraft and pharma later.

Dinesh Agarwal, founder and CEO, IndiaMart.com, “Content is a key factor that drives informed business decisions. And when it comes to SMEs, it becomes all the more important that lucid and well-categorised information on every product one can think of is made available to both buyers and suppliers. This ensures that business needs are better understood by both sides and the lead generation and subsequent traction is more spontaneous.”

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