Top News

IndiaFirst Life Insurance launches online store for insurance products

IndiaFirst Life Insurance, a joint venture between Bank of Baroda and Andhra Bank along with UK’s investment company LegalAndGeneral has launched LifeStore, an online store which aims to help customers transact their insurance requirements. According to IndiaFirst, the platform houses information on various products and will also educate customers about the tangible benefits of insurance and their overall financial planning.

IndiaFirst Life Insurance, a joint venture between Bank of Baroda and Andhra Bank along with UK’s investment company LegalAndGeneral has launched LifeStore, an online store which aims to help customers transact their insurance requirements. According to IndiaFirst, the platform houses information on various products and will also educate customers about the tangible benefits of insurance and their overall financial planning.

The platform has features like live video call, product audio visuals, step-by-step comparison of products, details about how and where the user’s money is being invested including details about the respective companies in the fund portfolio.

“Through LifeStore, we aim to reach out to millions of internet users – a sizable number of whom are either active or potential customers – thus widening the scope of the market across the country. The core objective behind launching LifeStore is to help simplify insurance and encourage customers to make their own decisions related to insurance through the power of the knowledge anytime and anywhere,” P Nandagopal, managing director and CEO, IndiaFirst Life Insurance has said.

“The digital medium is a growing category and still untapped. This is one of our business priority areas and we are looking at further expanding onto the mobile platform and interactive kiosks as well,’’ Nandagopal added.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close