The year 2017 witnessed 6 per cent increase in app usage by Indians as compared to 11 per cent growth in 2016. During the year under review, Indians found spending more than five hours in a day, this has been revealed Yahoo’s Flurry Analytics.
The shopping category stood first with 54 per cent growth while music, media and entertainment noted 43 per cent year-over-year (YoY) growth in 2017. In the meantime, lifestyle category reported sharp decline with -40 per cent usage in 2017.
“Users are increasingly comfortable making physical purchases on their phones with now ingrained in-app digital purchase habits. Additionally, digital wallet services such as Samsung Pay allow seamless access to stored payment information for mobile purchases,” the report said.
The year 2017 also turned out to be bad year for gaming. Last year was also a growth year for phablets as they represented a staggering 55 per cent of active devices.
“As medium phone users trade in their devices, it is clear that they’re opting for phablets, as 9 per cent of the phablet growth came from medium phone adoption decline,” the report added.