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India topples US to become second largest smartphone market: research

  • India has surpassed the
    US to become the world’s second largest smartphone market, crossing 220 million
    in active unique smartphone users in 2015, a report by
    Counterpoint Research said.

  • “This speaks volumes
    for the scale India market provides for any player in the mobile connected
    ecosystem. India still has a long way to go as the smartphone penetration of

    • India has surpassed the
      US to become the world’s second largest smartphone market, crossing 220 million
      in active unique smartphone users in 2015, a report by
      Counterpoint Research said.

    • “This speaks volumes
      for the scale India market provides for any player in the mobile connected
      ecosystem. India still has a long way to go as the smartphone penetration of
      the total potential population is still below 30%,” Tarun Pathak, senior
      analyst at
      Counterpoint Research,
      said in a statement.

    • The smartphone shipments
      in India also grew a healthy 15% annually in the October-December quarter, and
      rose 23% on year to cross 100 million units milestone, the research firm said.

    • India still has a long
      way to go as the smartphone penetration of the total potential population is still
      below 30 percent, he said.

    • Led by strong adoption of
      4G LTE devices, smartphone shipments grew 15 percent to 25.3 million units
      during October-December 2015 compared to 22 million units in the year-ago
      period, it said in a report.

    • “The Indian
      smartphone demand grew strongly during the holiday season in the Q4 2015 quarter.
      However, the consumer demand waned since mid-November leading to smartphone
      shipments decline 11 percent sequentially,”
      Counterpoint Research analyst Pavel Naiya said.

    • However, LTE shipments
      grew sequentially, as more than one in two smartphone shipped was LTE capable,
      Naiya added.

    • The quarter also saw
      rollout of marquee LTE services by couple of network operators, including the
      soft launch by the much-awaited green field operator Reliance Jio.

    • With the declining
      average selling price of LTE capable smartphones,
      Counterpoint estimates that LTE services uptake from the growing
      Indian smartphone user base will be much faster than what the 3G uptake rate
      has been.

    • During the fourth
      quarter, over 40 percent of the mobile phones shipped were smartphones. Also,
      almost half of mobile phones sold during the quarter were “Made in
      India”, with over 20 mobile phone brands now assembling their phones in
      India.

    • At the end of the
      December 2015 quarter, Samsung led the Indian smartphone market with 28.6
      percent share, followed by Micromax (14.3 percent), Lenovo (11.4 percent),
      Intex (9.6 percent) and Lava (6.8 percent).
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