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India to have 237 million internet users by 2015: Report

The number of internet users in India is expected to triple in the next five years, from the current 81 million to 237 million by 2015, according to a report by Boston Consulting Group. The report further states that many Indians will first go online from a phone, not from a computer, even though right now only 1 per cent of mobile phone users are using the internet.

The number of internet users in India is expected to triple in the next five years, from the current 81 million to 237 million by 2015, according to a report by Boston Consulting Group. The report further states that many Indians will first go online from a phone, not from a computer, even though right now only 1 per cent of mobile phone users are using the internet.

“India is going to be different than what we have seen in mature markets but also in emerging markets. It’s going to be predominantly a mobile experience,” Arvind Subramanian, managing director, BCG Mumbai and one of the authors of the report, has said. “The traditional internet in its current form would be largely inaccessible even if it were to be available.”

According to Arvind Subramanian, Indians are likely to take to services that enhance personal productivity, such as job alerts or continuing education. About 73 per cent of people who go online in India spend time job hunting, the research showed. “The other thing that’s big there is matrimonial which is a very unique Indian thing,” Subramanian has added.

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