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India to have 150 million internet users by December 2012: Report

According to the latest ‘Internet in India
Report’ released by IMRB and the Internet and Mobile Association of India
(IAMAI), internet users in India to shoot to 150 million people by December
2012, , today. The active users during the same period would reach 111 million.

As on June 2012, 99 million urban Indians
claimed to use internet and 80 million actively use internet. During the same
time, 38 million rural users claim to use internet while 31 million are active
users. In June, the number of internet users in India stood at 137 million
claimed and 111 active users.

According to the latest ‘Internet in India
Report’ released by IMRB and the Internet and Mobile Association of India
(IAMAI), internet users in India to shoot to 150 million people by December
2012, , today. The active users during the same period would reach 111 million.

As on June 2012, 99 million urban Indians
claimed to use internet and 80 million actively use internet. During the same
time, 38 million rural users claim to use internet while 31 million are active
users. In June, the number of internet users in India stood at 137 million
claimed and 111 active users.

The report points out that out of the 34
million internet users surveyed in Urban India, 87 percent use the internet for
email, while 67 percent of the users access internet for social networking.

On the other hand, entertainment is the
primary driver of internet use in rural India. 75 percent of rural users use
internet for entertainment while 56 percent use it for communications. Users
like to access Music, Videos and Photos for entertainment. (see Chart 4)

The report further finds that internet
usage in urban India has seen a steep rise over the last year with 54 percent
of the active internet users accessing internet daily. This growth can be
attributed to the fact that there is increased accessibility of rich content on
the mobile phones and other handheld devices.

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