Top News

India records 14% decline in ecommerce purchase intent: MasterCard

According to the MasterCard Online Shopping Survey, India
has recorded a 14 per cent decline in the purchase intent on online shopping, while
there is a rise in mobile shopping. Around 20 per cent of respondents in India
with internet access on mobile phones plan to shop online via mobile phones in
the next six months.

According to the MasterCard Online Shopping Survey, India
has recorded a 14 per cent decline in the purchase intent on online shopping, while
there is a rise in mobile shopping. Around 20 per cent of respondents in India
with internet access on mobile phones plan to shop online via mobile phones in
the next six months.

The survey pointed out that online shopping between
established and growth markets is narrowing in Asia Pacific largely due to
increased enthusiasm for mobile shopping in South East Asia markets. Thailand
leads Southeast Asia’s growth in online and mobile purchasing.

The mobile phone is rising rapidly in emerging markets, with
respondents in Thailand (59 per cent), China (37 per cent), Vietnam (32 per
cent) and India (32 per cent), leading more as compared to established markets.

 “This survey shows
that the markets once considered to be emerging in South East Asia are now in
fact challenging-and in some cases overtaking-traditional and mature online
markets in the region,” said Philip Yen, group head, Emerging Payments, Asia
Pacific Middle East Africa at MasterCard Worldwide.

He added, “On top of this, smart phones are
gradually becoming the trusted device of choice for shoppers in our region and
MasterCard is continually innovating to ensure convenience and security for
consumers when they purchase online.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close