Top News

India outnumbers US in usage of smartphone for social networking, emails: Google Survey

According to a survey measuring India’s smartphone impact,
done by Google with IPSOS and the
MMA (Mobile Marketing Association), Indians have outnumbered US in usage of
smartphone for social networking and emails. The survey findings state that 76
per cent Indians are accessing social networking sites more through their smart
phones in comparison to a 54 per cent from the US. Email usage on smartphones
is higher in India upto 81 per cent when compared with the US.

According to a survey measuring India’s smartphone impact,
done by Google with IPSOS and the
MMA (Mobile Marketing Association), Indians have outnumbered US in usage of
smartphone for social networking and emails. The survey findings state that 76
per cent Indians are accessing social networking sites more through their smart
phones in comparison to a 54 per cent from the US. Email usage on smartphones
is higher in India upto 81 per cent when compared with the US.

The survey further states that despite having less
than 50 per cent of USA’s 245 million users, survey conducted by IPSOS and
Google reveals Indian smartphone users access the Internet multiple times a day
more than what citizens in the US do through their smartphones.  

Men in
India access the internet more through smartphones as compared to women. According
to the survey findings, 59 per cent of males access the internet more
through smartphones versus 48 per cent of usage by females.

The survey had a few surprises in store revealing
that the usage of smart phone between the age group of 18- 29 is the highest.
The phone is no longer just a means of making calls and sending sms, the survey
identifies that people today use their smartphones to search, follow news,
watch TV, listen to music, connecting with family and friends. However, while
some might be tech savvy utilizing their smartphone features to the max, there
are many who still use their smartphones for basic needs.

A comparison of internet usage on smart device versus
desktop reveals that 56 per cent of smartphone owners in India prefer accessing
internet multiple times a day through their phones. 78 per cent of smartphone
owners indulge in searching from their device, 77 per cent of smartphone users
in India like listening to music on their smart device and close to 35 per cent
of smartphone owners either read newspapers, book and magazines or watch TV and
close to 33 per cent enjoy playing games.

Another key mobile insight that emerged is that, 97 per cent
of smartphone owners are heavy users while at home.  Men have a higher usage of smartphones when
at work with close to a figure of 80 per cent as compared to 71  per cent women at work. Surprisingly while
people are engaging more into online shopping, it is found that 40 per cent of
smartphone owners do not feel secure to purchase online through their smart
device and prefer PC/ laptop for the same.

According to Lalitesh Katragadda, Country
Head-India, Products, Google, “The survey reiterates our belief in ‘mobile
first’. Culturally, even beyond the well-educated, mainstream Indians are
technology curious and device savvy. We believe that the Internet like
telephony did, is making the leap from wired internet to mobile, and hundreds
of millions of Indians will go online on their mobile devices. At Google, we
are building a powerful, simple, personable mobile ecosystem that helps every
user be connected as they want and when they want to.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close