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India has 49 million internet users: JuxtConsult

India has over 49 million internet users out of which nine million reside in rural areas, according to a study by online research and advisory firm JuxtConsult. The number of regular internet users, defined as anyone accessing the net at least once a month, is around 35 million of which 30 million live in urban areas. Interestingly, 80 per cent of regular online Indians are now buying through the net.

India has over 49 million internet users out of which nine million reside in rural areas, according to a study by online research and advisory firm JuxtConsult. The number of regular internet users, defined as anyone accessing the net at least once a month, is around 35 million of which 30 million live in urban areas. Interestingly, 80 per cent of regular online Indians are now buying through the net.

About 48 per cent of urban internet users come from a household with Monthly Household Income of Rs 10,000 plus, while 24 per cent of 9-million odd rural users have MHI higher than Rs 10,000, reveals JuxtConsult’s India Online 2008 — an offline survey conducted over 12,500 households across 40 cities and 160 villages countrywide.

The study also states that women account for just 17.6 per cent of the 49-million Indian netizens. Over 70 per cent internet users prefer to access the net in Indian languages, with English users at just 28 per cent, down from 41 per cent in 2007. South India contributes the largest share of internet users at 33 per cent, with East under-represented at just 15 per cent. [Source: Economic Times]

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