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India contributed 35% of ESPNCricinfo’s 800 mn global page views during World T20

ESPNCricinfo.com has said that during the ICC
World Twenty20 in Sri Lanka, the portal garnered more than 800 million page
views and people spent total of 2.3 billion minutes on the website through all
devices and platforms. India contributed more than 35% of all total global page
views and more than 32% of global total minutes coming from fans in this
country. India also contributed the greatest total mobile web usage, logging
more than 183 million total page views so far in the tournament and almost 324

ESPNCricinfo.com has said that during the ICC
World Twenty20 in Sri Lanka, the portal garnered more than 800 million page
views and people spent total of 2.3 billion minutes on the website through all
devices and platforms. India contributed more than 35% of all total global page
views and more than 32% of global total minutes coming from fans in this
country. India also contributed the greatest total mobile web usage, logging
more than 183 million total page views so far in the tournament and almost 324
million total minutes of time spent via mobile devices.

Additionally, throughout the tournament, ESPNCricinfo
had an average minute audience of almost 80,000 people across computers, mobile
web, and mobile apps – meaning that during any given minute of the 18-day
tournament, an average of 80,000 people were engaging with ESPNCricinfo. The
average minute audience is four times greater than the 2010 tournament. Fans
also watched 164,000 videos on average per day on ESPNCricinfo during the
tournament not counting streaming video which is available in some regions.

The portal said the most dynamic growth in
audience and engagement for ESPNCricinfo since the 2010 tournament has come on
mobile devices. Globally, the brand saw 678% growth in total page views (to
more than 445 million) and a staggering 981% growth in total minutes (to nearly
855 million minutes) via mobile devices, compared to the tournament two years
ago.

Across all platforms – online, mobile web,
apps and tablets – ESPNCricinfo posted its best day of the tournament on the
final day of the Super 8s stage registering 266 million minutes and 101 million
page views.

US-based cricket fans constituted ESPNCricinfo’s
second-biggest audience globally for the tournament (trailing only India), with
nearly 17% of global page views and nearly 19 p er cent of all minutes spent
during the tournament – across all devices – coming from the US. US-based fans
also accessed more videos per day on average (71,171) than any other territory
worldwide.

Meanwhile, UK-based cricket fans engaged
more via ESPNCricinfo’s mobile apps than fans in any country globally. During
the tournament so far, more than one-fifth (21%) of the 8.1 million minutes
spent daily (on average) with ESPNCricinfo’s mobile apps came from the UK.

Arne Rees, vice president, digital media, International,
ESPN said, “We’re thrilled fans from around the globe chose ESPNCricinfo
as their go-to across all platforms to follow the World Twenty20 Championship.
We’re proud to be serving a growing audience of US cricket fans while
continuing our leadership in delivering for fans across the Indian
subcontinent, the UK, Australia, South Africa, the Caribbean and around the
rest of the world. ESPNCricinfo prepared for one of its most comprehensive
tournament packages to date around the World Twenty20 Championship and fans
have clearly appreciated that content and connected to it through the devices
they use every day.”

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