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India.com launches DMP platform, iReach

India.com, India’s leading digital
publisher announced the launch of iReach; an innovative Data Management
Platform with 40 million unique users powered by first party cookie data.With its unique data management platform, iReach
collects, organizes and activates valuable audience data fromIndia.com group
websites across the web and mobile platforms.iReach aims to create
specific audience segments with its rich first party cookie data, so that
advertisers get guaranteed audience targeting for their media campaigns on the IWPL
network.

India.com, India’s leading digital
publisher announced the launch of iReach; an innovative Data Management
Platform with 40 million unique users powered by first party cookie data.With its unique data management platform, iReach
collects, organizes and activates valuable audience data fromIndia.com group
websites across the web and mobile platforms.iReach aims to create
specific audience segments with its rich first party cookie data, so that
advertisers get guaranteed audience targeting for their media campaigns on the IWPL
network.

The platform will empower advertisers to specifically target over 40
million users, categorized into 300 plus audience categories. While our
advertisers will be able to choose segments based on these specific pre-curated
categories,iReachwill also empower them to create custom audience segments to
meet the unique targeting requirements of their brand.  Some of the major
audience segments are: computer & technology, food & beverages, travel,
automobiles, sports, shopping, finance, business & money, health buffs etc

Commenting on the launch of the platform, Mr. Sandeep Amar, Chief Operating
Officer at India.com
said “The display revenues are moving into data
across the world, first party cookie data is creating great value for clients.
The current buying in India is happening at site level to reach desired target audiences,
which is not a very scientific process. The first party cookie DMP is the best
option as it allows you to target audiences, which are potential buyers of your
products/services. Third party cookie data cannot be trusted as it does not
have a clear source, high quality publisher DMPs are clearly the best options.
iReach will allow advertisers to reach out to right target audiences on
India.com sites, Google Display Network and FB exchange – so now target users
rather than target sites, “

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