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In.com’s success propels Web18 to No. 2 position among Indian internet groups

by Niharika Srivastava

by Niharika Srivastava

Network18’s internet company Web18, which recently launched a horizontal portal In.com, has said the impressive early performance of In.com has propelled Web18 to No. 2 position among the top Indian internet groups, according to US-based internet research firm comScore Networks. In.com itself has occupied 7th rank among the top Indian portals, according to comScore and 9th rank among the top India-based sites, according to Alexa .

“Web18’s 2nd position mainly happened due to the large traffic inflow through In.com where lots of new users have been using the site,” Rishi Khiani, COO, Web18, has told AlooTechie. “In.com got this popularity through word of mouth and virals. We also did strong search engine marketing, social media optimization and an internal web18 in-push that helped largely in generating traffic. We also had footers on our existing websites that provided link to various features of In.com. The domain name In.com has also played an important role because it’s easy to remember.”

Surya Mantha, CEO, Web18, has said, “We are quite pleased with the strong traction In.com has achieved amongst netizens, while it’s still in the beta phase. This impressive start is an affirmation of our belief that the internet story in India is yet to reach its true potential. With only approximately 40 million users and large audience segments yet to access the net, there is a great upside waiting to be tapped. We believe that in.com will be a category growing influence in the Indian online space supported by the higher reach of Network 18 media products.”

According to Web18, In.com is primarily a youth oriented site, but it carries something interesting for everyone. In.com’s email service boasts about its diverse application platforms where an individual interested in stock market can receive updates on stock quotes via MoneyControl.com. Similarly, email users of In.com can also get relevant information from Web18’s other sites which include Cricketnext.com, CommoditiesControl.com, PowerYourTrade.com, Tech2.com, Biztech2.com, IBNLive.com, Compareindia.com, Storeguru.com, Indiaearnings.com, JobStreet.com, Indiwo.com, Buzz18.com and Josh18.com.

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