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IIFAbuzz.com launched to reach out to global audiences interested in IIFA event

International Indian Film Academy has launched IIFAbuzz.com to reach out to global audiences who want to be a part of IIFA. The website has been created by interactive agency id8labs which has also been given the responsibility to market IIFAbuzz.com.

International Indian Film Academy has launched IIFAbuzz.com to reach out to global audiences who want to be a part of IIFA. The website has been created by interactive agency id8labs which has also been given the responsibility to market IIFAbuzz.com.

IIFA, pioneered by event management company Wizcraft International Entertainment, has been organising IIFA Awards, an annual awards ceremony, since 2000 to honour Bollywood films around the world. Amitabh Bachchan is the Brand Ambassador of IIFA. [Source: Wikipedia]

IIFA Awards 2008 is scheduled to be held on 6th-8th June 2008 in Bangkok. The three-day festivities will comprise a global business forum, the World premiere of Sarkar Raj, the IIFA Fashion extravaganza and the highlight of the IIFA Weekend – the Idea IIFA Awards.

Sabbas Joseph, director, Wizcraft International Entertainment, has said, “IIFA in the last few years has propelled Indian cinema to glorious pinnacles beyond Indian shores. It was only appropriate that we create IIFAbuzz.com to reach out to global audiences who want to be a part of IIFA.”

Amit Tripathi, managing director, id8labs, has said, “Keeping in with the stature of IIFA, we have worked endless hours to create a conceptually and creatively strong cutting-edge global infotainment portal that empowers Indian cinema enthusiasts to speak their mind, vote, interact and be an ardent part of the IIFA Buzz movement.”

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