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Ignitee ropes in ex Digital Law & Kenneth exec as Director, West

Digital marketing agency, Ignitee Digital has appointed Jaya
Bhatia as Director – West.  While building
the corporate identity of Ignitee and acquiring new business, she will be
responsible for steering agency’s business to the next level and broadening the
agency’s client portfolio.

Digital marketing agency, Ignitee Digital has appointed Jaya
Bhatia as Director – West.  While building
the corporate identity of Ignitee and acquiring new business, she will be
responsible for steering agency’s business to the next level and broadening the
agency’s client portfolio.

Speaking on the appointment, Atul Hegde, CEO, Ignitee, said,
“She brings with her immense expertise in new business development and will
facilitate the growth and development of Ignitee Digital. Jaya has the ideal
combination of experience, skills and talent to guide Ignitee Digital and drive
the company’s strategic vision and execution.”

Jaya Bhatia shared her thoughts on her new role, “I am
indeed elated to be part of the core team and contribute to some of the best
brands in the country. I look forward to work with Ignitee’s talent pool and
assist Ignitee Digital in every step to become the greatest digital agency in
the country.”

With more than a decade’s experience in the marketing and
advertising industry, Jaya has worked both in the traditional as well as
digital medium. She has previously worked as Vice-President, New Business at
Digital Law & Kenneth before which she had worked as Associate Director,
Account Planning and Services at BC Web Wise. Early in her career she had
worked as an account planner and client servicing at Seamless Connections in
2000 and as Project Supervisor at Ogilvy & Mather in 1998.

Ignitee has created innovative digital campaigns for the
film ‘Gangs of Wassepur’, Maruti Suzuki, and Thomas Cook-Honeymoon Travellers,
to name a few. The agency has an array of clients across sectors – Lifestyle,
Entertainment, Corporate, BFSI, and Travel & Tourism.

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