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Ignitee Digital wins digital mandate for Fujifilm India

Digital marketing agency, Ignitee Digital has been roped in
by imaging technology Fujifilm India to manage their social media and digital
communication. The leading brand aims to aggressively explore and leverage the
social media platform.

Digital marketing agency, Ignitee Digital has been roped in
by imaging technology Fujifilm India to manage their social media and digital
communication. The leading brand aims to aggressively explore and leverage the
social media platform.

Ignitee will help Fuji establish youthful and contemporary
brand imagery in sync with its technically-superior product range. The agency
will manage not only consumer engagement across all social networking sites but
also the digital media planning and buying for the brand across digital
platforms.

Ranjoy Dey, COO, Ignitee Digital, said, “We are thrilled
about partnering with Fujifilm. The digital camera segment is extremely
cluttered, and every brand is vying for consumers’ attention on digital and
social media. We strongly believe that our approach and ideas for Fujifilm will
bring forward the unique value proposition of the brand and its products –
attracting the right set of consumers for an engaging interaction.”

Fujifilm national marketing manager Sriwant Wariz said, “We
are establishing Fujifilm as a brand that’s constantly focused on delivering
more value for the consumer. While we are delivering that through our innovative
and technically-superior product range, we want to further establish our value
proposition by giving the consumers more opportunities to interact and engage
with the brand and the product range on the digital and social media platforms.
In our competitive market segment, through social media as a key medium,
Fujifilm intends to highlight its young and contemporary brand imagery and
bring its target audience closer to the brand.”

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