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ICC World Cup final between India and Sri Lanka attracted 4 mn Indians on internet

According to the data released by IMRB on how Indian audiences were using the internet for updates on India-Sri Lanka World Cup final on April 2, 2011, all the cricket websites attracted around four million Indian fans and on an average, an Indian fan spent around 38 minutes on these websites. The busiest timeslots during the day was between 12 PM to 6 PM, wherein three million visitors navigated through internet for accessing cricket related content. In the evening between 6 PM and 12 AM, there were a little more than two million fans who had used internet to get updates for the match.

According to the data released by IMRB on how Indian audiences were using the internet for updates on India-Sri Lanka World Cup final on April 2, 2011, all the cricket websites attracted around four million Indian fans and on an average, an Indian fan spent around 38 minutes on these websites. The busiest timeslots during the day was between 12 PM to 6 PM, wherein three million visitors navigated through internet for accessing cricket related content. In the evening between 6 PM and 12 AM, there were a little more than two million fans who had used internet to get updates for the match.

IMRB, which has recently instituted WAM, a panel-based web-metrics tool, measured how the cricketing websites have fared during the World Cup. The data further revealed that about 1.73 million Indians visited EspnStar.com/cwclive, followed by 1.7 million visiting EspnCricInfo.com. Cricket.Yahoo.com attracted 1.6 million Indians and nearly 0.3 million people visited CricBuzz.com. While an average Indian fan was glued to EspnStar.com/cwclive for 41 minutes, they were on CricBuzz.com for nearly half an hour. On an average, a fan spent 25 minutes on Cricket.Yahoo.com and 21 minutes on EspnCricInfo.com.

“Internet in India is gradually evolving to provide different types of content and assuming an important media option. Almost 30 per cent of the 14 million internet users accessed cricketing websites during the World Cup finals. With the next season of IPL scheduled to start in the next few days, it will be interesting to see how the numbers stack up,” Tarun Abhichandani, group business director, eTech Group, IMRB International has said.

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