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ICANN to allow companies choose their own top-level domain names

Internet Corporation for Assigned Names and Numbers, a not-for-profit organization that oversees the naming scheme for websites, has decided to allow companies to purchase new top-level domain names ending in whatever they like.

Under the new rule, companies may add their company name to the end of their URL instead of being limited to .com, .org or .co.in as the last letters of their web addresses. The new naming process will begin in 2009 and may cost anywhere from $50,000 to $100,000 or more.

Internet Corporation for Assigned Names and Numbers, a not-for-profit organization that oversees the naming scheme for websites, has decided to allow companies to purchase new top-level domain names ending in whatever they like.

Under the new rule, companies may add their company name to the end of their URL instead of being limited to .com, .org or .co.in as the last letters of their web addresses. The new naming process will begin in 2009 and may cost anywhere from $50,000 to $100,000 or more.

ICANN has also approved a proposal towards introducing domain names written in scripts such as Asian and Arabic. Paul Twomey, chief executive officer, ICANN, hopes “the new naming conventions would create new ‘real estate’ on the internet.” [Source: CNet]

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