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IBM to sponsor ESPNCricinfo statistics during Cricket World Cup 2011

Cricket portal ESPNCricinfo.com has secured IBM as sponsor of its coverage of ICC Cricket World Cup 2011. IBM has also become the launch sponsor of the ESPNCricinfo iPhone and Android mobile apps. The sponsorship with IBM, which runs from February to early April and covers India, Sri Lanka, Bangladesh and Bhutan, builds on IBM’s Smarter Planet campaign.

Cricket portal ESPNCricinfo.com has secured IBM as sponsor of its coverage of ICC Cricket World Cup 2011. IBM has also become the launch sponsor of the ESPNCricinfo iPhone and Android mobile apps. The sponsorship with IBM, which runs from February to early April and covers India, Sri Lanka, Bangladesh and Bhutan, builds on IBM’s Smarter Planet campaign.

The deal gives IBM a presence on some of ESPNCricinfo’s most popular pages such as Statsguru, the site’s searchable cricket statistics database; Ask Steven, where ESPNCricinfo contributor Steven Lynch answers questions on all things cricket; The List, where ESPNCricinfo looks at the stories behind the statistics; and, Numbers Game, an in-depth look at the ESPNCricinfo statistics database.

Tom Gleeson, vice president, digital media, ESPN International, has said, “ESPNCricinfo is delighted to be partnering with IBM. ESPNCricinfo’s statistics section in India is expected to generate lot of interest across the sub continent during the world cup with fans searching for interesting statistics about players, venues etc.”

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