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IBM partners with Facebook to help brands better target customers with personalize ads

Facebook and IBM
announced recently that they will put some of their advertising tools and
experts together to help big companies more closely personalize their marketing
to customers. The two companies are working together to integrate Facebook’s
existing ad targeting technology into IBM’s own line of tools and services for brands.

Facebook and IBM
announced recently that they will put some of their advertising tools and
experts together to help big companies more closely personalize their marketing
to customers. The two companies are working together to integrate Facebook’s
existing ad targeting technology into IBM’s own line of tools and services for brands.

According to a
Mashable report, the partnership should add an incentive for IBM’s Fortune 500
roster of clients to come closer to Facebook, which is looking for more
advertising revenue. IBM, in turn, can now take advantage of the incredible
wealth of data about consumers that Facebook collects.

A Facebook spokesperson told Mashable
that the partnership should boost the relevancy of ads, and demonstrate how
Facebook can drive “sales, not just clicks.” Facebook’s advertising
machine propelled the company to its first $10 billion revenue year in 2014.

For instance, a
bank might be able to use IBM’s data to determine current customers it wants to
target through marketing in e-mail and Facebook. Or a sporting brand might work
with IBM and Facebook to target real-time Facebook ads to customers who are
currently at a game, based on IBM’s location data.

“Some of
the clients we have, it’s the who’s who. This allows Facebook to jointly
collaborate with IBM on some of the marquee clients around the world,”
Deepak Advani, general manager for IBM Commerce, told Mashable.

Recently, IBM
has entered into partnerships with a number of prominent tech companies,
including working with Twitter to give businesses access to its social media
data and working with Apple to begin creating custom enterprise applications
for the iPad.

 

 

 

 

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