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IAN, Harvard Angels & Orios Ventures invest in online lingerie store PrettySecrets.com

Indian Angel Network, Harvard Angels and
Orios Ventures have jointly invested in PrettySecrets.com an ecommerce portal retailing
lingerie, nightwear, swimwear, shape wear and accessories. The investment was
led by Rehan Yar Khan, IAN member, and Farooq Oomerbhoy, co-invested by Harvard
Angels and Orios Venture Partners. The investment also saw participation from
Allia Al Rufai, Stylist and previously the Jr. Fashion editor of Harpers Bazaar
India.

Indian Angel Network, Harvard Angels and
Orios Ventures have jointly invested in PrettySecrets.com an ecommerce portal retailing
lingerie, nightwear, swimwear, shape wear and accessories. The investment was
led by Rehan Yar Khan, IAN member, and Farooq Oomerbhoy, co-invested by Harvard
Angels and Orios Venture Partners. The investment also saw participation from
Allia Al Rufai, Stylist and previously the Jr. Fashion editor of Harpers Bazaar
India.

The investment will be used for scale back
end, logistics, customer service, build supply chain, enhanced product
catalogue and most of all for marketing the brand. So far, PrettySecrets.com
has shipped out over 15,000 products.

Karan Behal, Founder and CEO, PrettySecrets
comes from a family background of manufacturing and exporting ladies nightwear
for over 30 years. He is well versed with the industry with considerable
experience in the lingerie retail segment, having been a part of a chain of
lingerie stores “Lace – The lingerie club” earlier. With PrettySecrets.com
Karan has brought this experience in the online space with an ecommerce store.

“We went online with PrettySecrets.com 8
months ago. We realized that the online ecosystem is far more interesting and
exciting and definitely apt for the brand we wanted to create. Great that we
have investors like the IAN who has invested in us to take our business to the
next level,” shares Karan Behal, Founder, PrettySecrets.com

Rehan Yar Khan, an IAN member who led the
investment in PrettySecrets and will be taking the board seat said, “Continuing
on our theme of backing e-brands, we are optimistic of the success of Pretty
Secrets, which addresses a large and underserved segment in India. In Karan
Behal we have a founder with strong domain expertise, which makes all this
possible.”

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