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Hungama wins Microsoft India’s social media duties

Hungama Digital Media
Entertainment
has won the social media mandate for Microsoft India’s corporate
brand. The incumbent on the account is Quasar Media. As a par of the mandate, Hungama Digital will manage social
media interaction on Facebook, Twitter, YouTube, blogs and other collaborative
media on the digital platform.

Hungama Digital Media
Entertainment
has won the social media mandate for Microsoft India’s corporate
brand. The incumbent on the account is Quasar Media. As a par of the mandate, Hungama Digital will manage social
media interaction on Facebook, Twitter, YouTube, blogs and other collaborative
media on the digital platform.

Besides the corporate mandate, Hungama Digital
will also manage three other businesses for Microsoft India on social media –
MSN India, Windows Azure and Microsoft Office. Currently, Microsoft’s corporate social channels in India include Twitter (#MicrosoftIndia), Facebook (@MicrosoftIndia) and YouTube.com (IndiaMicrosoftVideo).

Meenu Handa, Director, Corporate Communications, Microsoft
Corporation India, says, “Over the last few years, we have invested
significantly in social media and it is today a substantial part of our media
mix. To take our social media platforms to the next level of growth, we were
looking for a creative and experienced team to support us and have found a
passionate and engaged team in Hungama Digital.”

Siddhartha Roy, COO, Hungama Digital Media,
says, “With the growing number of interactions over digital, especially on
social networking sites, this is a great opportunity for the team at Hungama to
build Microsoft’s corporate image on the social platform. The team also brings to
the table more than 13 years of digital marketing experience over the internet,
mobile and other connected platforms, which have resulted in award winning
campaigns over the years. We are extremely excited about the business and look
forward to a long sustainable relationship with Microsoft India.”

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