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Hungama.com offers DRM-free audio, video music at Rs 10 a piece

by Satrajit Sen

Hungama Digital Media has launched Hungama.com, an online music store that offers DRM (digital rights management)-free audio or video music at Rs 10 a piece. Hungama.com also offers an unlimited downloads option under which a customer can download unlimited number of DRM-protected music, video, mobile wallpapers or ringtones at a monthly fee of Rs 99.

by Satrajit Sen

Hungama Digital Media has launched Hungama.com, an online music store that offers DRM (digital rights management)-free audio or video music at Rs 10 a piece. Hungama.com also offers an unlimited downloads option under which a customer can download unlimited number of DRM-protected music, video, mobile wallpapers or ringtones at a monthly fee of Rs 99.

According to Hungama, the company has tied up with about 305 content partners who provide digital content in forms of music, videos, ringtones and mobile wallpapers. For its payment options, which include credit card, debit card and internet banking, Hungama has partnered with a number of banks. For the mobile payment option, the company has partnered with mobile operators to enable consumers make payments through their mobile phones.

Hungama.com claims to currently offer a library of over 100,000 music tracks and ringtones; over 20,000 videos; and more than 50,000 mobile wallpapers. Presently, the online store is offering digital entertainment content across genres such as movie songs, non-film music, regional, devotional and instrumental music, and languages including Hindi, Marathi, Punjabi, Bengali, Bhojpuri, Kannada, Tamil, Telugu and Gujarati.

According to Siddhartha Roy, chief operating officer, digital and allied business, Hungama Digital Media, Hungama.com has been designed to give consumers the flexibility to download and enjoy legal and quality entertainment on their computers and mobile phones, as well as other compatible devices. Roy also hopes the online store to address the issue of music piracy, which, according to him, is currently a major challenge being faced by the entire entertainment industry.

“We are working with all our partners in technology and entertainment space to combat piracy and Hungama.com is an opportunity for consumers to buy the best quality, legitimate entertainment content and move away from piracy. Our biggest competitor today is piracy and we expect this product to at least try and stop people from downloading pirated content which might be harmful to their devices as well,” Siddhartha Roy has told AlooTechie.

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