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Hungama and Intel to provide high definition film streaming and download service to users

Hungama Digital Media has joined hands with Intel to make a selection of Bollywood and International movies available in High Definition (HD) to users having devices powered by second generation Intel Core processor named Intel Insider. The storefront will have over 50 movies in HD for downloads and will be launched in Q2, 2011.

Hungama Digital Media has joined hands with Intel to make a selection of Bollywood and International movies available in High Definition (HD) to users having devices powered by second generation Intel Core processor named Intel Insider. The storefront will have over 50 movies in HD for downloads and will be launched in Q2, 2011. Some of the movies are from labels like Yash Raj Films, Paramount Pictures, T-Series and Reliance Home Video.

Commenting on this, R Sivakumar, managing director, sales and marketing group, Intel South Asia, said, “The launch of Intel Insider in India is absolutely be-fitting considering it is the home of one of the largest film industries in the world – Bollywood. Intel Insider now gives home movie viewing a whole new meaning, where film lovers can watch their favorite movies in HD from the comfort of their homes.”

“For content companies and studios, the most precious thing is security for their movies and content, and the fact that it can be delivered and experienced by the consumer in a secure environment. Bollywood, the world’s largest film industry by number, as well as the world of digital media would be well served by the flexible business models, HD and secure online film distribution options under Intel Insider. Hungama aims to have new releases and also convert existing catalogs over time, to be available on this technology platform”, Neeraj Roy, managing director and CEO, Hungama Digital Media has
said.

Intel Insider technology also offers consumers a chance to pre-download films ahead of the release date, and give them the ability to purchase those films, securely, even if they are not connected to the Internet. This will allow consumers to start watching their movies immediately on the release date without waiting to download during peak traffic times.

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