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HUL switches from direct selling to online ordering

Hindustan
Unilever (HUL) has reportedly changed the operating model of its direct-selling
business Hindustan Unilever Network, reports the
Economic
Times.

Hindustan
Unilever (HUL) has reportedly changed the operating model of its direct-selling
business Hindustan Unilever Network, reports the
Economic
Times.

“The
Hindustan Unilever Network business model has transitioned from physical
servicing to an online ordering and fulfillment model,” an HUL
spokesperson told the Economic Times. 

HUL’s Aviance and Lever Ayush range of health and beauty
products can now be bought through HUL network consultants, who will operate
only online. Now, the products will not be available in any of its physical
offices.

The
change in operating model can be attributed to the need of “optimising
operating costs and making the business more competitive.” 

Last
week, Unilever Chief Executive Paul Polman told Business Standard, “Over the next few years,
our global e-commerce business will approach the size of HUL’s business…it
won’t be small. However, we believe e-commerce should be done through
distributors rather than on one’s own.” 

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