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Httpool expands offerings in India by launching CallWith.Me

Online and mobile advertising provider Httpool
has expanded the portfolio of its offerings in India by launching CallWith.Me,
a platform for online dating services that enables users to chat, make video
and voice calls with a single mouse click in their browser. In June 2012 Httpool

Online and mobile advertising provider Httpool
has expanded the portfolio of its offerings in India by launching CallWith.Me,
a platform for online dating services that enables users to chat, make video
and voice calls with a single mouse click in their browser. In June 2012 Httpool
had launched a self-serving online and mobile advertising platform called
AdPlatform in India.

According to the company, CallWith.Me is an
additional revenue stream. “There are two business models for dating websites
to get additional revenue: The Flat Rate Per User Concept is a standard flat
rate “all-you-can-eat” pricing model ideal for websites with greater number of
registered users. The Cost Per Minute Concept is a standard telecommunications
industry measurement where the user who initiates the call gets billed for it.
The more minutes used, the lower the cost per minute is. Our business models
provide opportunity for dating sites in India to make over 4 million € profit
per month in no time combining both models – paying fix price per user and
charge users for their talking minutes,” explained Luka Hajdin, Product
Director of Httpool Group.

Sunny Nagpal, Partner and Managing
Director, Httpool India says” CallWith.Me makes voice and video calls on the
web as easy as they can be. It works directly from the browser and it is easy
to integrate into the dating website. Users are able to make calls to a
computer, a smart phone application and mobile or landline numbers. “

Established in 2000, Httpool Group is an international
full-service online and mobile advertising providers with 19 offices in Central
and Eastern Europe, Austria, Germany, Hong Kong, Singapore and India. 50+
partnerships with major international networks, 120+ online media specialists
in 19 countries working for the worlds leading brands on a local, regional and
global level.

Httpool India was launched in 2011 and has
offices in Mumbai, Delhi and Bangalore and claims to have successfully executed
over 1200 campaigns across online, mobile, search and social, partnering with
agencies and supporting major brands from India.

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