Top News

HP SnapFish launches SnapFish Publisher API for designers, developers, product suppliers

by Satrajit Sen

Online photo sharing and printing service HP SnapFish has launched SnapFish Publisher, an application programming interface (API) that would allow designers, developers and product suppliers to showcase and sell their designs, apps and products to over 85 million registered users of HP SnapFish.

by Satrajit Sen

Online photo sharing and printing service HP SnapFish has launched SnapFish Publisher, an application programming interface (API) that would allow designers, developers and product suppliers to showcase and sell their designs, apps and products to over 85 million registered users of HP SnapFish.

According to the company, the model works on a revenue sharing basis where 70 per cent of the revenue will go to the publisher and 30 per cent to HP SnapFish. Publishers will also be allowed to offer their products for free, in which case they will be charged nothing by SnapFish. The marketplace is expected to be launched for consumers by the end of August 2010.

SnapFish recently completed its 10 years of operations across the world and according to Bala Parthasarathy, MD, Asia Pacific, HP SnapFish, the publisher marketplace initiative is a part of the company’s celebrations to move where the future is.

“We have had an incredible 10 years building a global family and now we are moving towards the next generation. We moved from films to digital, then we moved to print products and we believe that the next level is personal publishing,” Bala Parthasarathy has said.

SnapFish was started in 2000 by entrepreneurs Rajil Kapoor, Suneet Wadhwa, Shripati Acharya and Bala Parthasarathy and it got acquired by Hewlett-Packard (HP) in 2005 for $300 million. HP SnapFish entered India in October 2007.

Speaking about the HP SnapFish India numbers, Bala Parthasarathy said, “There are about 900,000 registered users in the country and the website gets around six million pictures uploaded in a quarter. “The men-women ratio in India is 50:50 and most of the users are young Indian families from Tier I and II cities. However, in the US market, around 85 per cent of our users are women.”

“With the number of internet user base in India touching 75 million, digital printing has seen a growth of 975 per cent in the country from 2000 to 2010. In India, most of the orders we receive are for mugs, calendars and photo books,” Bala Parthasarathy added.

In India, HP SnapFish has partnered with various brands like Huggies, BabyCenter, Indiatimes and eBay India to launch co-branded photo centres to allow the users of those websites to upload and print pictures and products through SnapFish.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close