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HP India launches application that delivers personalised online videos to consumers’ PCs

Hewlett-Packard India has developed an application called
Personalized Video that will help consumers create personalised channels of
online video content on their Windows computers. The application, which is
available for free download pulls in video from Google’s YouTube and similar
video-sharing sites and helps the user make a customised video channel.

Hewlett-Packard India has developed an application called
Personalized Video that will help consumers create personalised channels of
online video content on their Windows computers. The application, which is
available for free download pulls in video from Google’s YouTube and similar
video-sharing sites and helps the user make a customised video channel.

According to HP Labs, video will dominate the internet
experience in some non-English speaking countries such as India, because of the
challenges of text-based content creation in local languages. Users can view a continuous stream of videos without having
to start each video individually, and they can share videos with friends on
Facebook and Twitter, HP said. Twenty-one videos are served at a time, but
buttons on the screen will enable users to get more content of the same type,
Ramanathan said. Consumers can create specialized channels for food,
entertainment and any other topics.

“There are, however, billions of videos online, which can be
overwhelming for the average user. The application developed by the lab helps
create user-defined channels that deliver videos that are relevant to the topic
selected,” said Krishnan Ramanathan, senior research scientist, HP Labs India.

The application uses the query engine on YouTube, but based
on users’ ratings and other indications of their preferences, it learns and fetches
content that is relevant to the user’s topic and preferences, Ramanathan informed.

The monitisation opportunity of the application is that advertisers can sign up to push product videos and other content from a
server in the cloud to users’ desktops. “Movie studios can also push trailers
of upcoming movies to users, and premium sponsored content can also be made
into a channel. The server collects information on users’ preferences and
viewing habits,” Ramanathan added.

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