Top News

HP India ‘demands more’ on the digital space

by Kriti Malhotra

Hewlett Packard India recently ran a 360 degree integrated marketing campaign covering print, TV and online for its LaserJet portfolio of printers. According to HP India, the ‘Demand More’ campaign focussed on small and medium business (SMB) customers looking for more from everything not to mention their printing.

by Kriti Malhotra

Hewlett Packard India recently ran a 360 degree integrated marketing campaign covering print, TV and online for its LaserJet portfolio of printers. According to HP India, the ‘Demand More’ campaign focussed on small and medium business (SMB) customers looking for more from everything not to mention their printing.

For the digital part, the HP India team decided on having a mix of properties that would generate buzz and the ones that would give them incremental site traffic keeping in mind their target group of SMBs. The company also did some innovations around its campaign theme of ‘Demand More’ like Music on Demand branded player skin on In.com.

“HP has always been at the forefront of creating innovative and engaging marketing campaigns which connect deeply with our customers. This campaign captured the spirit of HP LaserJets that enable customers to expect more,” said Shagun Lal, marketing manager, LES (LaserJet and Enterprise Solutions) & IPG (Imaging and Printing Group), HP India.

Shagun Lal further said, “The launch of ‘Demand More’ integrated marketing campaign reiterates our leadership in the LES segment and our focus on business customers, as we continue to deliver value with meaningful innovations in our products that enrich the printing experience.”

According to Shagun Lal, the ‘Demand More’ digital campaign, which ended on October 31, covered horizontal portals, technology sites, news sites, finance portals and search engines. It ran on Rediff, MSN, In.com, Sify, NDTV Profit, IBN Live, Economic Times, MoneyControl, Business-Standard, BBC, TechTree, Tech2.com, NaapTol, MouthShut, Labnol.org, ChannelTimes.com, ITVARNews, CIOL.com, PC Quest, Facebook, Integrid Media, Bill Insertion, Google Content Network, Google Search, Yahoo and Bing.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close