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Hover.in commercially launches its ‘in-text’ publishing technology in India

Pune-based Hover Technologies has commercially launched Hover.in, its ‘in-text’ publishing technology in India. According to the company, Hover.in allows interactive content (text, video, images etc) to ‘hover’ over on certain pre-defined words on web pages. If the viewer ‘hovers’ over the underlined word, the link expands and displays related content in a small window, called ‘hoverlet’.

Pune-based Hover Technologies has commercially launched Hover.in, its ‘in-text’ publishing technology in India. According to the company, Hover.in allows interactive content (text, video, images etc) to ‘hover’ over on certain pre-defined words on web pages. If the viewer ‘hovers’ over the underlined word, the link expands and displays related content in a small window, called ‘hoverlet’.

Hover.in claims to have solved the problem most online viewers have of being forced to leave the existing web page they are browsing (to cross refer a link or understand the meaning of a word) by allowing them to access information via a hoverlet rather than opening new pages. It also allows web publishers to cross-link their pages with related content and links and create a seamless, non-interruptive browsing experience for their visitors.

Hover is founded by Bhasker Kode (CEO) and Arun Prabhudesai (COO) and is incubated by Media2win. The business model of Hover is to allow publishers to leverage hoverlets to enhance stickiness of their sites and create subtle new revenue streams such as allowing consumers to conveniently fill up forms while browsing. According to Hover, the company has signed up leading educational brands like Symbiosis in just a few weeks of its beta launch.

Bhasker Kode, CEO, Hover.in, has said, “The response of the beta release has been amazing. We have ten signed and paying advertisers already and over 1 million hoverlets being served each day. Given that the proprietary algorithms and code is multi-lingual, we have the potential to be a global language agnostic platform of new age publishing.”

Alok Kejriwal and Krishna Kumar of Media2win have jointly said, “Hover is a brilliant technology that is being unleashed in India for the first time. We patiently incubated the company for two years (Media2win invested in 2008) and we are pleased with the results. As strategic investors, we are actively helping the promoters in penetrating publishers and advertisers in India and have also begun discussing investment opportunities with VCs.”

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