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Housing.com chief marketing officer resigns amid top-level rejig

Housing.com chief marketing officer Pratik Seal has exited the property
listings website less than a year into his tenure, the Economic Times reported.

 

Seal’s exit comes at a time when the Mumbai-based website is
restructuring its top management and strategy team to focus more on product
innovation, and monetisation of its core business. During his stint at Housing.com,
Seal was leading the ‘Look Up’ marketing campaign, on which the portal spent Rs
150 crore of its funding.

 

Housing.com chief marketing officer Pratik Seal has exited the property
listings website less than a year into his tenure, the Economic Times reported.

 

Seal’s exit comes at a time when the Mumbai-based website is
restructuring its top management and strategy team to focus more on product
innovation, and monetisation of its core business. During his stint at Housing.com,
Seal was leading the ‘Look Up’ marketing campaign, on which the portal spent Rs
150 crore of its funding.

 

Image result for housing.com

 

Seal is now serving a two-month notice period, stepping out in November,
the company said.

 

“The company has already hired a new CMO and CFO who are scheduled
to join in the next two weeks,” said a source directly aware of the
matter.

 

After the ouster of its chief executive and founder Rahul Yadav earlier
this year, Housing.com is managed by an executive committee that controls the
finances and operations. The committee is led by SoftBank executive Jonathan
Bullock.

 

Housing.com is already in talks with a clutch of strategic investors for
a bigger round of funding, including with Chinese real estate portal SouFun. To
ease capital need while talks progress, existing investor Softbank is set to
back the company with at least $30 million in a ridge round of funding. In
August, Housing.com had appointed former Valiant Entertainment CEO as its chief
business officer to drive the overall strategy and growth at the real estate
portal.

 

In three years, Housing.com has emerged as one of the Indian start-up
ecosystem’s prime success stories with $121 million in funding from revered
venture capital firms including Softbank, Nexus Venture and Helion Partners.

 

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