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Hotel booking platform Commeasure raises $1 mn in seed funds led by Jungle Ventures

Hotel booking platform Commeasure recently announced that it has received $ 1 million in seed
funding led by Singapore-based Jungle Ventures, a, entrepreneur backed venture
firm that funds and helps start-ups scale across Asia Pacific.

Hotel booking platform Commeasure recently announced that it has received $ 1 million in seed
funding led by Singapore-based Jungle Ventures, a, entrepreneur backed venture
firm that funds and helps start-ups scale across Asia Pacific.

“We’ve experienced rapid growth since our
launch in July 2014, our customer portfolio of 500+ large and small hotels
across India, literally from Kashmir to the Andaman Islands and in SE Asia,
confirms the need and efficacy of our offering. I envisage Commeasure being
implemented in over 5,000 hotel properties over the next couple of years. The
right amount of capital infusion at each stage of the business’ growth will
ensure our success”, says Amit Saberwal, Founder & CEO, Commeasure.

Saberwal also
added that its investors have extensive experience in growing technology,
e-commerce and digital media companies, and the company look forward to combining
that know-how with its mission to help hotels increase their direct bookings by
optimizing their online sales.

“By delivering a
beautifully simple solution to a complex technology problem, Commeasure is
rapidly gaining traction in a market that is ripe for transformation,” said
Amit Anand, Founding Partner at Jungle Ventures who has previously led rounds in
companies such as TravelMob (acquired by HomeAway), CatchThatBus and GoVoyagin
in the travel sector.

This is the
second known investment by the fund in the India this year.  In January it invested $1 million in Social
Audience Pvt Ltd, a company behind the data intelligence startup Tookitaki. Around
the same time, it had exited ZipDial Mobile Solutions Pvt Ltd, which runs a
missed call-based customer engagement platform ZipDial, which sold its stake to
Twitter as part of a strategic sale.

Anand added, “APAC’s
fragmented lodging landscape still suffers from low online penetration compared
to Europe and US, which suggests that it holds significant opportunity for
growth. We are thrilled to partner with Commeasure as the company expands its
offering across the Asia-Pacific region.”

Commeasure
offers a plug and play solution to hotels, chains, independent and boutique hotels, resorts, B&Bs and service apartments, across the Asia-Pacific
region and in India. Some of its current customers include Sarovar Hotels,
Mapple Hotels, Jukaso Hotels, Clarks, Classic Group and Grand Mumtaz Group
among others.

Commeasure is
the brainchild of Founder & CEO Amit Saberwal and Co-founder & CTO Kunwar
Asheesh Saxena. Prior to founding Commeasure, Amit was Chief Business Officer –
MakeMyTrip Ltd. and was on the board of HotelTravel.com.

Online booking for hotels is expected to grow by nearly 30 percent in India. By 2015, online hotel gross bookings in APAC is estimated to reach $34.5 billion, a 51%
increase over 2012. Bookings generated via hotel websites would be about $12.3
billion. While mobile booking transactions are expected to more than double
between 2014 and 20162 in the three main travel categories (air, hotel and car
rental).

 

 

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