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HomeShop18 ties up with In.com to power its shopping channel

HomeShop18 has partnered with Web18 to offer all its products on In.com. HomeShop18 claims to offer over 20,000 products under 69 product categories and from more than 400 brands and have a nationwide logistics reach of 2750 cities. Incidentally, both HomeShop18 and Web18 are part of the Network18 group.

HomeShop18 has partnered with Web18 to offer all its products on In.com. HomeShop18 claims to offer over 20,000 products under 69 product categories and from more than 400 brands and have a nationwide logistics reach of 2750 cities. Incidentally, both HomeShop18 and Web18 are part of the Network18 group.

Lakshmi Narasimhan, CEO, Web 18, has said, “We are very happy to be partnering with HomeShop18; this is a great opportunity to offer complete product solutions to our users. It will serve to enhance the available services on our site and will help us cater to a wider array of consumers and their needs.”

Sundeep Malhotra, CEO, HomeShop18, has said, “We are always on the look out to widen our reach among audiences through various exciting and innovative platforms. This partnership will help us reach to multiple audiences and enable the existing users of In.com to enjoy the complete experience of ‘couch shopping’.”

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