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HomeShop18 raises $21 million from SAIF Partners, Capital18

HomeShop18, a joint venture between Network 18 Group and SAIF Partners, has raised $21 million in second round of funding. In this round, while SAIF Partners has invested $16 million, Capital18, the private equity arm of Network 18 group, has put in $5 million.

HomeShop18, a joint venture between Network 18 Group and SAIF Partners, has raised $21 million in second round of funding. In this round, while SAIF Partners has invested $16 million, Capital18, the private equity arm of Network 18 group, has put in $5 million.

HomeShop18 is an online and on-air retail marketing and distribution venture which launched a 24 hour Home Shopping TV channel in April 2008. The company operates in a multimedia environment including television, web, catalogue and print to reach high quality products and services directly to customers across the country.

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