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Hike partners with CricBuzz to provide in-app World Cup 2015 updates

Hike, a
messaging app based in India, today launched
‘World Cup 2015’
in partnership with CricBuzz, a Times Internet Limited

Hike, a
messaging app based in India, today launched
‘World Cup 2015’
in partnership with CricBuzz, a Times Internet Limited

This new feature
on Hike will allow users to avail score updates, news and analysis curated by
CricBuzz. For every android user on Hike, a new chat window, called ‘World Cup
2015’, will appear in the users’ chat list, which will be active during the
entire World Cup.

Commenting on
the launch, Kavin Mittal, Founder and CEO, Hike messenger said, “It is a known
fact that our country is crazy about cricket. We’re excited to partner with
CricBuzz to launch ‘World Cup 2015’ on Hike, like messaging, we’ve kept the
experience quite simple and bite-sized so that it feels effortless to consume cricket
content, inside Hike itself.”

Hike’s android
users will receive a card with real-time score updates and match results
starting February 13, 2015. This chat will be active until March 31st and will
contain content relevant to the latest match; post which the chat will
disappear from all the users’ chat roster. In addition, Hike users will also
have access to view detailed scorecards and news from the World Cup, points
tables and additional content, within the app. Users will also be able to share
match scorecards with friends in one-to-one and group chats.

Launched in
December 2012, Hike has over 35M users and has raised $86M from Tiger Global
and BSB till date. The app also boasts of a fairly young user base with over
90% of its users being under the age of 25 and residing in India. Last month,
Hike announced its first acquisition of a US-based voice-calling
company – Zip Phone
, for an undisclosed amount. Post the acquisition, in
the same month, the company rolled out a voice-calling
on its Android app.

Cricbuzz, a
division of Times Internet, has recently launched a new World Cup section
across web and mobile, to capitalize on the major wave of upcoming cricket,
with the World Cup and IPL over the next 4 months.

The new World
Cup release includes a number of new features, including:

  1. ‘Timelines’: go through well-crafted
    timelines of each tournament since 1975, to relive epic moments
  2. ‘Records’: the most interesting cricket
    stats and figures, with a log of past WC matches
  3. ‘Captains and Kits’: a collection of
    caricatures of team captains for the last 30 years
  4. ‘Your Team’: sections dedicated to each
    team, with history, stats, and easy access
  5. ‘The Venue’: information on the cities
    & venues of matches

Cricbuzz will also
be providing live reports straight from the tournament. Last week, the Cricbuzz
app crossed 10 million downloads, making it the first sports app in India to do
so, and 4x the size of its nearest competition. Cricbuzz is now in the top 5
sports apps globally, behind ESPN Score Center and the official apps of FIFA
and the NFL.

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