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Helpdesk and product information platform Akosha changes its brand to HelpChat

Akosha,
an online helpdesk and product information platform, is changing its brand to
become HelpChat, a virtual instant messaging assistant.

Akosha,
an online helpdesk and product information platform, is changing its brand to
become HelpChat, a virtual instant messaging assistant.

According
to the Economic Times reports, Akosha will shut down its complaints redressal
platform and change its logo. The startup has tied up with Mumbai-based
agencies Ogilvy & Mather and Open Design to reposition its brand, logo and
service in the market.

Started
in 2011, the startup in its new avatar provides services such as checking-in a
flight, booking a restaurant table or ordering a carpenter through the app.

“We
started as a complaints platform, but as more people started using our service,
the nature of queries changed and we realised that people were seeking all
kinds of help,” Ankur Singla, CEO and founder of Coraza Technologies,
which owns the Akosha and Helpchat brands, told the Economic Times.

HelpChat’s
competitors will compete with other apps such as Haptik, LookUp and Yellow
Messenger in the Indian market.

Coraza
Technologies will continue to run its B2B help desk software platform called
OneDirect, which has customers such as Aircel, Snapdeal, Micromax and
Makemytrip. In May this year, the company had raised Rs
100 crore from Sequoia Capital.

Helpchat
has reportedly built a team of over 600 people. “We are also using
artificial intelligence to automate the answering of these queries. Currently,
more than 25% of the 30,000 daily requests are handled by a chatbot,” Vishal
Chaudhry, chief technology officer at Helpchat.

 

 

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