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Helpchat acquires mobile-only offers platform Niffler

  • Virtual messaging assistant app Helpchat has acquired Mumbai-based
    start-up Niffler for an undisclosed amount. Helpchat will use the acquisition
    to expand its services to Mumbai and Pune faster, as Niffler already has a
    presence in these markets.
    • Virtual messaging assistant app Helpchat has acquired Mumbai-based
      start-up Niffler for an undisclosed amount. Helpchat will use the acquisition
      to expand its services to Mumbai and Pune faster, as Niffler already has a
      presence in these markets.
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    • Image result for helpchat
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    • The entire Niffler team will join Helpchat, the latter said.
    •  
    • According to Helpchat, as both the companies offer consumers
      information over chat, the acquisition will help it grow its business. It’s not
      clear as of now if going forward Niffler will be merged into Helpchat or
      maintained as a separate service.
    •  
    • Helpchat, which works as a virtual messaging assistant, provides
      mobile and DTH recharge services, gadget tech support, travel ticket booking,
      holiday package guidance, coupons, deals, product search, at home beauty
      services, movie tickets, gift orders and suggestions, on demand laundry,
      ordering from local grocery shops, home services and direct chat with
      businesses through its Android and iOS apps.
    •  
    • Niffler on the other hand, currently offers an Android and iOS
      app called Coupons & Deals, which claims to offer discount coupons and
      deals for various brands like Shoppers Stop, Forever 21, Nike, Levis and Zara
      among others.
    •  
    • It also offers various deals from restaurants and cafes,
      displaying various places near the user with ‘Happy Hours’, and has chat-based
      interactions between customers and local businesses.
    •  

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    • Formerly known as Akosha, the Delhi-based online customer
      feedback platform was rebranded to Helpchat in July. For the rebranding
      exercise, it tied up with Mumbai based Ogilvy & Mather and Open Design for
      the brand, logo and market services.
    •  
    • According to the company, it found that the nature of queries to
      the Akosha platform changed from complaints to other help services, prompting
      it to convert to HelpChat.

     

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