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Heineken launches digital campaign in India around James Bond movie SKYFALL

Beer brand Heineken has launched a digital
campaign in India, in anticipation of the release of the 23rd James Bond
adventure, SKYFALL, which sees Daniel Craig bring his explosive portrayal of
James Bond to a Heineken TV advertisement for the very first time. Challenging
consumers to defy his enemies and ‘Crack the Virtual Case’ left behind by a
Bond villain, Heineken wishes to engage viewers in their very own ‘OO agent’
mission.

Beer brand Heineken has launched a digital
campaign in India, in anticipation of the release of the 23rd James Bond
adventure, SKYFALL, which sees Daniel Craig bring his explosive portrayal of
James Bond to a Heineken TV advertisement for the very first time. Challenging
consumers to defy his enemies and ‘Crack the Virtual Case’ left behind by a
Bond villain, Heineken wishes to engage viewers in their very own ‘OO agent’
mission.

Challenging consumers to defy his enemies
and ‘Crack the Case’, viewers will be taken on a train journey alongside
stunning Bond newcomer Bérénice Marlohe. The application on Facebook and the
brand page, sees the new Bond girl mysteriously lead the viewer into an
interactive world of Bond, where the viewer is invited into a train carriage
which, through Facebook integration, allows fans to complete a series of exciting
challenges in which they can experience elements of the movie and ‘Crack the
Virtual Case’ left behind by a Bond villain.

This is the first time James Bond actor
Daniel Craig has featured in Heineken’s  worldwide
integrated advertising campaign. A full integrated campaign has been activated
in more than 170 markets including digital activation on Facebook and YouTube,
on and off premise and The Crack the Case campaign by W+K Amsterdam.

Heineken had earlier initiated various interactive
digital campaigns in India and across the world. During Valentine’s Day the
brand launched an application on Facebook – The Heineken Serenade, which enabled
Heineken consumers to send humorous personalized songs to potential partners,
inviting them on a date.

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