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HealthKart acquires fitness community portal MadeInHealth; founders join Yebhi

Health products ecommerce store HealthKart.com has acquired MadeInHealth.com,
an online fitness and body-building community and supplement store. MadeInHealth
targets bodybuilders and fitness-enthusiasts who understand the value that
supplementation can provide in body building by providing the world’s best

Health products ecommerce store HealthKart.com has acquired MadeInHealth.com,
an online fitness and body-building community and supplement store. MadeInHealth
targets bodybuilders and fitness-enthusiasts who understand the value that
supplementation can provide in body building by providing the world’s best
brands and supplements directly to their doorstep. It has over 100,000 Facebook
fans.

Meanwhile, ecommerce firm Yebhi.com has said that it has acquired
the founding team of MadeInHealth.com for an undisclosed sum of cash and equity.
MadeInHealth founders Maniraj Singh Juneja and Jatin Modi have joined
Yebhi as Assistant Vice President, Business Strategy. Earlier this month, Yebhi.com had
acquired online fashion retailer StylishYou.in for an undisclosed amount, in a
cash and stock deal.

HealthKart, launched in March 2011, sells over 12,000
products across fitness, health and personal care categories such as nutrition,
diabetes, home devices, eye and personal care. In January 2012, HealthKart had
raised Rs 27 crore ($5.2 million) as Series A round of funding from Sequoia
Capital and Omidyar Networks. The company had earlier raised over $1 million
from KAE Capital and Sequoia in seed funds.

Prashant Tandon and Sameer Maheshwari, Co-founders of
HealthKart, said, “MadeInHealth is a complementary high-growth business,
and an excellent strategic fit with HealthKart. The company has built a great
online community of fitness enthusiasts and with this acquisition, we are
gaining critical domain in body-building and fitness. Their expertise, combined
with our capabilities will create a uniquely powerful value proposition for
clients.”

“Aligning with Healthkart would help create a
unique online destination for fitness enthusiasts in India – which will be complete
with e-commerce capabilities, information, counseling and user forums. Value
added services offered by HealthKart, such as free diet counseling, will
tremendously help in better customer service,” stated Jatin Modi and Maniraj
Singh Juneja, Co-founders of MadeInHealth.

Manmohan
Agarwal, CEO, BigshoeBazaar (owner of Yebhi.com) said, “We are happy to welcome
the Founding team of madeinhealth.com to join the Yebhi team. They are a young
and enthusiastic team and they bring zeal and a new perspective to Yebhi.com
team. I am certain that this team will add a lot of value to Yebhi.com with
their expertise.”

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