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HDFC launches real estate property listing portal HDFCRed.com

HDFC has launched a real estate property listing portal HDFCRed.com. The website has been launched by HDFC’s wholly-owned subsidiary HDFC Developers and connects home buyers with developers. Presently operational across six Indian cities the website only deals with new houses and not rental properties. HDFCRed also doesn’t allow any individual or broker to advertise their listings.

HDFC has launched a real estate property listing portal HDFCRed.com. The website has been launched by HDFC’s wholly-owned subsidiary HDFC Developers and connects home buyers with developers. Presently operational across six Indian cities the website only deals with new houses and not rental properties. HDFCRed also doesn’t allow any individual or broker to advertise their listings.

Commenting on this, Renu Sud Karnad, managing director, HDFC Ltd, said, “Our portal is a logical extension of our real estate business. Some of the grouses we came across during our research is that the typical home buyer was not able to get all the details to facilitate their property search process. While there is a lot of information lying around across various mediums it is largely scattered. What we have attempted to do with our portal is bring all of it under one platform in a detailed structured manner.”

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